Ads Marketing Manager

Remote, California

Title: Demand Generation Manager, Ads Marketing
Contract Duration: May 31, 2026
Contract Type: W2 under Staffing Supplier
Pay Rate:$75/h
Start Date: asap
Location: Remote
Visa Sponsorship: Not provided

Executive Summary
We are seeking a strategic, resourceful, and high-performing Demand Generation Manager to lead, activate, and optimize growth marketing and demand generation campaigns for the our client's Ads business. This role will shape the go-to-market strategy, drive advertiser acquisition, enable partner solutions, and align closely with sales and cross-functional marketing teams. The ideal candidate has deep AdTech experience, excels at balancing strategic planning with hands-on execution, and brings proven expertise in launching data-driven, multi-channel campaigns in B2B environments.

Key Responsibilities

Launch and manage full-funnel demand generation campaigns across paid search, social, content syndication, programmatic, and offline channels
Lead the strategic development, execution, and scaling of account-based marketing (ABM) programs targeting enterprise segments and vertical markets
Build and execute a repeatable ABM program roadmap aligned to pipeline, sales priorities, and market opportunities
Support solutions marketing initiatives to increase adoption of client's advertising products among merchants, retailers, brands, franchises, and agencies
Partner closely with Sales for campaign handoffs, pipeline measurement, and enablement of field teams
Analyze campaign data to extract actionable insights, drive optimizations, and identify growth opportunities
Create executive campaign reports, dashboards, and performance summaries to track KPIs (MQLs, SQLs, CPL, ROAS)
Manage campaign budgets, monitor spend, and ensure effective allocation of marketing resources
Collaborate cross-functionally with Brand, Creative, and Product Marketing to develop audience-specific assets and messaging

Skills & Qualifications

5–7+ years of hands-on experience in demand generation or digital campaign execution, preferably in B2B marketplace/adtech environments
Strong execution orientation, growth hacking mindset, and focus on rapid experimentation and scaling what works
Advanced fluency with performance metrics, reporting tools, and data analysis for campaign optimization
Experience activating account-based and ICP-targeted campaigns with platforms such as LinkedIn Ads, HubSpot/Pardot, Demandbase
Proven budget management, spend optimization, and forecasting skills
Track record collaborating with Sales and cross-functional teams to execute GTM and enablement programs
Detail-oriented, thrives in fast-paced settings, and solves problems with a data-first, creative approach

Apply now!