Marketing Project Specialist

Marketing Project Specialist – Alcohol General Management

Location:  Remote USA (Any time zone)

Contract Duration:  3 months (potential extension)

Contract Type:  W2 through Staffing Supplier

Pay Rate:  $28 - $30/hr

The Alcohol General Management team’s Consumer Pod operates in a space between Consumer Growth and our delivery platform, and we often need to quickly activate in-house marketing and improve operational efficiency to drive immediate business growth. 

RESPONSIBILITIES

• (Define Strategy: 10% of time) collaborate with GM team to define occasion strategy and approach
• (Lead Execution: 60% of time) support quick executional efforts and manage campaign execution from end to end 
• (Drive Learnings: 30% of time) write campaign retros and identify best practices for future efforts, levering SQL to analyze campaign performance and identify what is working well and what isn’t

TRAITS FOR SUCCESS

Comfortable with ambiguity, moving fast, and getting details right

1. Self-Led - eager to learn with given resources
2. Scrappy - act decisively and independently to get the job done quickly
3. Efficient Operator - bias to action and detail-oriented
4. Detail-Oriented - thorough troubleshooter, willing to invest what’s needed to get the job done right
5. Collaborative - clear & concise at managing updates with cross-functionals and communicating results

Technical Skills: 

• Google Sheets / Excel - proficient. Able to create and manipulate data to report results and understand trends
• Campaign Manager - (learn on job). Able to set up & audit campaigns
• Figma - (can be learned on job). Able to create images for banners and emails using templates. Willing to learn more advanced level to create templates themselves
• SQL - basic understanding. Able to manipulate and write queries to pull performance metrics. The candidate will be given a few SQL exercises for assessment

Knowledge / Experience: 

• Project Management - Able to prioritize an ongoing intake of projects 
• Stakeholder Management - Familiar with daily updates and working with many cross-functionals
• Data Analysis - Able to pull performance across individual campaigns to to compile learnings and incorporate those into future work

Speed and Consistency: 

EXAMPLE PROJECTS / DAY IN THE LIFE

Weekly cadence: 

Daily cadence: 

Example Projects: Typically 1-2 week turnarounds 

• Promo & Marketing Activations
• Creatives (Banners, Emails, Header images) 
• Merchandising Audits/ Campaign management 
• Campaign Performance Tracking and Readouts for leadership

Example Problems to Solve: Throughout contract period

• What marketing levers have the highest ROI? E.g., revenue or new cx earned from banners, carousels, digital flyers etc. for the time invested 
• What are ways to improve efficiency? E.g., by creating templates, reducing steps, re-allocating resources, etc.  

What this role supports differently from Ad Ops / Central Creative team:

• Alcohol experimentation
• Alcohol-specific POV on efficiencies & ROI from each work type 
• Ad-hoc campaigns that require high-trust touch
• Learnings from your work can inform what we request in the future from Ad Ops and Central Creative